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hadmin

Jul 08
AI Hotel Chatbot for increased bookings

AI and Hotel Transformation

By Uncategorized

How AI Chatbots Are Transforming Hotel Operations and Guest Experience

Streamlined Room Booking
AI-powered chatbots have revolutionized how guests book hotel rooms. Instead of navigating complex booking systems or waiting for staff responses, users can now interact directly with a chatbot to check availability and secure a reservation in real time. These bots pull live data from hotel systems, making the process seamless, accurate, and fully automated.

24/7 Customer Support
One of the most valuable features of chatbots is their ability to handle customer inquiries instantly — anytime, day or night. They respond to common questions, reduce wait times, and deliver consistent support even during peak hours or outside business times. This always-on service boosts guest satisfaction and reduces pressure on hotel staff.

Personalized Travel Recommendations
AI-driven chatbots don’t just respond — they adapt. By analyzing guest preferences and previous interactions, they can suggest local restaurants, attractions, or upcoming events tailored to each individual. This personalization adds value to the guest experience and strengthens loyalty.

Reputation & Brand Monitoring
Beyond customer service, chatbots also support online brand management. They can monitor reviews and social media mentions, helping hotels gather feedback and identify trends. These insights guide marketing efforts and enhance reputation strategies.

Dynamic Price Optimization
Using machine learning, AI tools help hotels set smarter room rates. By analyzing occupancy trends, competitor pricing, and market demand, dynamic pricing systems adjust rates to maximize revenue — without manual intervention. The result is stronger profitability and more competitive offerings.

Final Thoughts
AI chatbots are no longer optional in the hospitality space — they’re essential. From simplifying bookings and providing 24/7 service to optimizing pricing and improving guest personalization, they empower hotels to operate more efficiently and connect with guests more meaningfully.

Jun 27

AI Agents

By Uncategorized

What is an AI Agent?

You’ve most likely heard the term ‘AI Agents’ or even ‘Agentic AI’.  But what is this and how might it apply to your hotel?  That is going to be the topic of our discussion today.

Chatbots

We got used to chatting with chatbots like ChatGPT.  We use them for many day to day tasks in the home such as giving us recipes, giving DIY advice, how to clean something and even how to make something.  With multi modal chatbots, we can now even send them pictures.

How do AI Agents differ?

Let’s first consider what we mean and understand by an agent.  We have travel agents, modeling agencies, secret agents.  These are people in roles where they make things happen for us.  They have an objective, and they carry out often multiple tasks to achieve the objective.  An example would be booking a family holiday with everything included (travel, insurance, hotel, excursions, car hire).  This would be what we expect from a travel agent.  So an agent does stuff on our behalf in order to fulfill an objective we set it.

AI Agents follow the same principle.  It is no longer just asking a question and getting an answer like with a chatbot.  With AI agents, we can give them an objective and let them carry out tasks on our behalf to achieve the objective and then they let us know when they have finished.  This changes the role of AI and how we can use it in our work.

Let’s consider the example of AI Agents which are already available.

Both Google and Open AI have introduced the idea of deep research agents.  This is AI that can be given a research objective, plus relevant documents, and will carry out research using publicly available sources on the internet to come up with a viewpoint or answer to the research question.  Scientists are using this type of agentic AI to rapidly speed up how they can review academic papers.

How could AI Agents be used for hotels?

Guest contact and relationship management has been a key feature of hospitality for many years.  All large hotel brands have their own loyalty program which offers their guests many benefits.  But loyalty programs need managing and appropriate offers need to be sent to loyal guests at the appropriate time.  And segmentation is important.  The appropriate offers should be send to the appropriate guests (e.g. business, young couple, retired).

This is where AI agents will soon be able to manage this relationship and deliver improved customer service to the guests.  AI agents can be given instant access to guest data, including their history and preferences.  The AI agent can decide which offers are appropriate to send to which guests and when.  The AI agent can also monitor responses from guests and alert reservation specialists to booking or upsell opportunities.

Very soon we will see AI agents taking on roles like this in hospitality and performing these tasks very efficiently and to the benefit of both the guest and the hotel.

Hoteliqa has worked in guest relationship management for many years with many of our client hotels.  As agentic technology becomes more mature, we will be offering AI agent services to our hotel customers just as we now offer unique hotel chat.

Jun 24

About Hoteliqa

By Hoteliqa

Hoteliqa Ltd was founded in January 2020 to provided software services to hotels.

During the pandemic years Hoteliqa spent a lot of time talking with hoteliers about what would add value to their businesses.  Getting more direct bookings and avoiding the big commissions hotels have to pay to the OTAs was a constant theme of these discussions.

Towards the end of 2023, ChatGPT came online and the possibilities and opportunities to use this new AI technology to deliver on these hotel priorities became clear..

Hoteliqa has embraced this opportunity from the start and is at the forefront of using AI to create a better guest experience and higher satisfaction, while at the same time improving hotel productivity and reducing costs.

We expect this journey will continue for many years to come, with huge innovation in the hospitality experience being enabled through multi modal AI. We are determined that Hoteliqa will take a leading part in this innovation and we look forward with great excitement and enthusiasm to working with all our hotel partners.

We are appreciative of all our hotel partners for letting us work with them. We recognize that they work extremely hard ‘on the front line’ to deliver fantastic experiences to their guests.

Hoteliqa is based in London and partners with hotels across Europe.

Hoteliqa Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

Aug 28

AI Trends

By Trends

Artificial Intelligence (AI) is transforming all industries.  The hospitality industry is rapidly embracing this change. For independent hotels, being part of these developments isn’t just beneficial—it’s essential to satisfy your guests’ expectations and remain competitive. Here we discuss two important AI based trends which hotels are adopting and you can implement now, without a lot of time or costs.

Enhanced in-stay guest experience

For many years, hotel chatbots have been clunky and unable to handle the wide variety of guest queries.  They were based upon rules and scripts which had to be pre-defined.  If the guest asked something beyond what had been programed in the script, the chatbot had to hand over the chat to a real person.  This situation was far from ideal and caused a great deal of guest frustration.  Often guests would just not use the hotel chatbot, since it was so limited in functionality.

With the new generation of ChatGPT like AI, this has all changed.  Chatbots are no longer constrained by pre-written scripts and rules.

The new generation of AIs can actually understand natural language (and most can understand different versions of natural language e.g. English, French, German, Mandarin etc.) and hold a conversation, as most people have now experienced.  This gives the chatbot a massive advantage over its predecessors and allows it to engage with the guest in a meaningful way.

With the new generation AI, the hotel chatbot can now be trained the on all the facts and information about the hotel, and in detail.  These are things like the different room types, what restaurant facilities the hotel has, is there a pool, are pool towels provided, off-street parking for a hire car etc. etc. ALL information about the hotel and even local attractions and events can be trained into the hotel chatbot.  This enables the AI to be unique and specific for the hotel, and makes the AI extremely helpful and accurate at answering the detailed questions that guests have.  The guest gets an immediate answer to their question and the hotel staff are not tied up answering multiple questions which the hotel chatbot can answer very easily.  And this is not just a time saving, there is also in increase in guest satisfaction.

The hotel chatbot is also instructed to only answer questions about the hotel.  This avoids the AI answering guests’ questions which are not related to their stay and is an important feature of the new generation of AIs.

AI-Driven Pricing and Lead Generation
AI enables hotels to implement dynamic, data-driven pricing strategies, ensuring competitiveness while maximizing revenue. AI systems continuously analyze market trends, competitor rates, seasonal demand, and historical booking data to recommend optimal pricing adjustments in real-time. For instance, AI tools might identify upcoming high-demand periods and proactively adjust room rates to maximize revenue opportunities.

Moreover, AI can interact directly with potential guests pre-booking, discerning their price sensitivity and interest levels. For example, when potential guests engage with hotel websites or booking interfaces, AI hotel chat systems can intelligently gauge their desired price range and preferences. This information can then be automatically relayed to the front desk as actionable leads. Hotel staff can then proactively engage with these guests, negotiate personalized rates, and convert interest into confirmed bookings, creating a more flexible and personalized reservation experience.

Conclusion
By embracing these AI trends, independent hotels can significantly enhance guest satisfaction, streamline pricing strategies, and generate valuable leads—without substantial investments or complex implementations. Adopting these technologies early positions your hotel strategically in a competitive market, ensuring both short-term gains and long-term success.

 

 

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